Claude visibility
Be a cited source when people ask Claude.
Become a source Claude cites to buyers. DLR Media checks UK businesses' websites against Anthropic's three crawlers and fixes the pages Claude's web search reads, with a monthly report on whether AI tools name you. Your free call comes first, and weekly GEO follows in our Growth Engine at £1,499 a month + VAT on a 12-month term.
- Free Claude visibility call
- ClaudeBot, Claude-User and Claude-SearchBot checked
- Facts Claude can cite and buyers can verify
- The areas you cover spelled out
Get into Claude's live answers
Anthropic says Claude uses a search tool to ground its responses in content from the live web. It searches when a question benefits from current information, or when someone tells it to search the web. The Claude Help Center adds, "Every response includes citations, so you can easily verify sources yourself."
Each citation is a link a buyer can follow straight to the source. So we test the prompts that matter to your business, record the sites Claude cites for them and check whether your own pages are among them. Where a competitor's page gets the citation, we look at what it states that yours doesn't.
Let Claude's search bots in
Anthropic runs three bots, and each one has a different job. ClaudeBot collects web content that could contribute to model training. Claude-User fetches pages when people ask Claude questions, and Claude-SearchBot crawls the web to improve search result quality. Anthropic says blocking Claude-User stops retrieval in response to a user's query, and blocking Claude-SearchBot stops your content being indexed for search, and it warns that both can reduce your site's visibility in search results.
So you can turn ClaudeBot away from training and still let the two search bots in. Anthropic's bots honour robots.txt, rules are set per subdomain, and Anthropic says IP blocking isn't a reliable way to opt out. We check every rule on every subdomain, then make the pages behind them say plainly what you do, who for and where.
Match the buyer's location
Anthropic says Claude may use a user's location, inferred from their IP address, to give localised results. That makes the areas you serve a fact worth stating clearly.
So your pages name the towns, cities and regions you cover in plain text, not only on a map. Your services, prices and contact details read the same on your site, listings and mentions, so whatever Claude cites stands up when a buyer checks it.
Fix the access, then keep building
If you only need the technical side sorted, our standalone AI and LLM technical readiness audit reviews your crawler access, schema and pages and ends with a report and a walkthrough call. It has its own scope and price, agreed before we begin, and no contract after it.
To keep the pages coming, GEO runs weekly inside the Growth Engine alongside SEO, Google Ads, Meta Ads and a free custom website worth £4,500. Your monthly report tracks whether AI tools name you, how they describe you and who appears instead. Book a free call to get started.
- 1
Book a free call
Show us the services you want Claude to cite you for.
- 2
Decide on each bot
Agree with us which Anthropic bots can read your site.
- 3
Approve the page plan
Sign off the pages and fixes we make first.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Weekly SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
DLR Media runs GEO for UK businesses inside the Growth Engine: we check your site's access for Anthropic's crawlers, fix the pages and facts Claude's web search reads and report monthly on whether AI tools name you.
Let Claude-User and Claude-SearchBot reach your site in robots.txt, then publish clear pages that say what you do, where and at what price. Keep those details the same everywhere else you appear.
No. Anthropic describes ClaudeBot as a training crawler. Claude-User and Claude-SearchBot handle search and each has its own robots.txt rule, so you can block ClaudeBot and leave the search bots open.
Yes. When Claude searches the web, Anthropic says every response includes citations so users can check the sources themselves.
No. No one can promise that, because Claude decides its own answers. We make your site readable to Anthropic's search bots and your facts clear, then report what changes.
Guides and insights.
- GEO vs SEO: what's the difference, and do you need both?SEO is the work of getting ranked; GEO is the work of getting named in AI answers. How they differ, where they overlap and why you need both.Read the guide
- What does a GEO agency do, and what does it cost in the UK?What a GEO agency does to get you named in AI answers, what sets the price of GEO work and what to ask before you hire one.Read the guide
- Are Google's AI Overviews taking clicks from small business websites?What Google's AI Overviews are, what the click research shows, which small business searches are affected and what to do about it.Read the guide
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