In short
DLR Media is now on Clutch, the B2B reviews platform. Here's how to use Clutch to shortlist a marketing agency, read verified reviews and pick the right partner.
DLR Media now has a profile on Clutch, the B2B ratings and reviews platform businesses use to find and compare agencies. It lists our services, from websites and Google Ads to SEO and GEO, alongside our portfolio, and it's where our clients can leave verified reviews of the work we do together.
Clutch is also one of the best places to start if you're looking for a marketing agency. It works best as a shortlisting tool rather than the place to make your final decision. Use it to filter agencies by service, location and budget, then read their verified reviews for evidence of results in a business like yours. Check their ranking and awards, and look at their portfolio. Then speak to the two or three that stand out and ask how they'd measure success for you.
Here's how to get the most out of Clutch, and what to look for once you've got a shortlist.
What is Clutch?
Clutch is a B2B ratings and reviews platform for finding service providers, from marketing agencies and web designers to software developers. Every agency has a profile showing its services, minimum project size, hourly rates, team size, client reviews and portfolio. Directories are organised by service and location, so you can browse, for example, digital marketing agencies in Dundee or creative agencies in Aberdeen. Clutch says more than 1 million business leaders start their search there each month.
How do Clutch reviews work?
Clutch reviews are designed to be harder to fake than a star rating on a general review site. According to Clutch's own methodology, its analysts phone clients to ask about the work throughout the partnership, then the conversation is transcribed, edited and published. Clients can also review online, and those reviews are verified before they go live.
That makes a Clutch review more detailed than most. A good one tells you what the client needed, what the agency did, how the project was managed and what changed for the business. Read those sections, not just the score.
How does Clutch rank agencies?
Each directory can be sorted by Clutch Rank. Clutch says it weighs the number, quality and recency of verified reviews, along with an agency's services and experience, the clients it has worked with and its reputation in its markets. Reviews are the most significant factor, and agencies ranking in the top 15 of a directory earn a Top Company badge.
Clutch states its rankings aren't affected by sponsorship, but directory pages can also include sponsored placements. Know which is which before you compare.
How do you build a shortlist on Clutch?
Start with the service, not the agency. Pick the directory that matches what you need: SEO, paid ads, web design or a full digital marketing service. Then filter by:
- Location, if you want to meet in person, or leave it open if you're happy to work remotely.
- Minimum project size and hourly rate, so you only look at agencies that fit your budget.
- Industry focus, to find agencies that have worked in your sector.
Aim for five to eight agencies, then cut that to the two or three whose reviews show results most like the ones you want.
What should you look for in an agency's profile?
Look for evidence that matches your business. A strong profile shows:
- Reviews from businesses of your size and sector, describing measurable results such as more leads, more sales or lower cost per enquiry.
- Recent reviews, which show the team is delivering now, not years ago.
- A portfolio of real work you can click through and judge for yourself.
- A clear list of services and a realistic minimum project size.
Then check the agency's own website. Its case studies, pricing and team page should tell the same story as its Clutch profile.
What should you ask before you sign?
Ask every agency on your shortlist the same questions, so you can compare the answers:
- 1. How will you measure success for us, and what targets would you agree up front?
- 2. Who will run our account day to day, and how often will we hear from you?
- 3. How often do you check and change our campaigns?
- 4. Who owns our ad accounts, website and data if we leave?
- 5. What's the minimum term, and what exactly is included in the fee?
An agency that answers clearly, with specific numbers and named people, is usually the one that'll be easiest to work with.
Where does DLR Media fit?
You'll find us on our Clutch profile. In 2026 Clutch named us a Top Digital Marketing Company in Dundee, a Top Marketing Strategy Company in Dundee and a Top Creative Agency in Aberdeen. If you've worked with us, you can leave a review on the profile, and it helps other businesses make the right choice.
We'd give the same answers to the five questions above to every client. We agree targets before we start, check accounts every working day, and report in plain English. Our Growth Engine brings a custom website, Google Ads, Meta Ads, SEO and GEO together under one monthly fee.
Frequently asked questions
Is Clutch free to use?
Yes. Businesses can browse agency profiles, reviews and directories on Clutch for free.
Are Clutch reviews verified?
Yes. Clutch verifies reviews before publishing them, and many are based on phone interviews its analysts carry out with the agency's clients.
Can agencies pay to rank higher on Clutch?
No. Clutch states that its rankings aren't affected by sponsorship. Agencies can pay for sponsored placements, which appear separately from the ranked list.
Should I only choose agencies with lots of reviews?
No. Reviews are a strong signal, but also look at the work itself, how closely the agency's experience matches your business and how clearly it answers your questions.
Talk to us
Shortlisting agencies for SEO, GEO or paid ads? Call +44 1382 699595 or book a call, and we'll show you how we'd measure success for your business before you commit.
