In short
Websites from £1,500, ads management from £600 a month and the Growth Engine at £1,499 a month, all + VAT. What a Dundee business pays and where to start.
With DLR Media, a Dundee business pays £1,500 or £4,500 + VAT for a website, from £600 a month + VAT to manage Google Ads or Meta Ads, and £500 a month + VAT for The Essentials Edit social media package. If you want the website, ads, SEO and GEO handled together, the Growth Engine is £1,499 a month + VAT. Ad spend sits on top of any ads fee and goes straight to Google or Meta.
That's the short answer. The useful answer is working out which of those you need first, and what a sensible total budget looks like for your business.
Why is digital marketing worth paying for in Dundee?
Because your customers are online for a big part of every day. Ofcom's Online Nation 2025 report found that online adults in Scotland spent an average of 4 hours and 48 minutes a day on the internet in May 2025, second only to Wales among the UK nations. The same report found that 82% of UK online adults used Google Search that month, and Google Maps reached 78% of them in 2025.
When someone in Dundee needs a joiner, a dentist or an accountant, Google is where a lot of them start, and your marketing budget decides whether you're on the shortlist.
How much does a website cost?
Your website is where every other channel sends people, so get it right first. We build two types, both custom and both live in 5 days on average.
A brochure website is a single, well-built page for £1,500 + VAT, or £149 a month + VAT over 12 months with nothing upfront. A Lead Generation Website of up to 20 pages is £4,500 + VAT, or £499 a month + VAT, and it includes an AI enquiry chatbot, booking and calendar, multi-step lead forms, a quote calculator and email and SMS automation.
Which one suits you comes down to how you sell. If customers ring you after a quick look, a brochure site does the job. If you take bookings or price jobs from forms, the Lead Generation Website has the booking, lead forms and quote calculator built in. You can see the build service on our web design in Dundee page.
What does Google Ads or Meta Ads management cost?
Management is a fixed monthly fee for the people running your campaigns. With us it's the same three plans on each channel, on a 6-month minimum term:
- Starter, £600 a month + VAT, for up to £2,000 a month ad spend.
- Growth, £1,000 a month + VAT, for up to £5,000 a month ad spend, with remarketing and A/B testing.
- Scale, £1,800 a month + VAT, with unlimited ad spend and dedicated landing page builds.
Every plan starts with a free audit, campaigns go live in 5 days on average, and we check and optimise them every weekday. We're a Google Partner and a Meta Business Partner. Google Ads catches people already searching for what you sell. Meta Ads, on Facebook and Instagram, puts you in front of people who fit your customer profile before they start searching. Our Google Ads in Dundee page explains how we set campaigns up for local searches.
What is ad spend, and who do you pay it to?
Ad spend is the money the platform charges for showing your ads. It is separate from our fee, and you pay it directly to Google or Meta from your own account.
On Google, you set an average daily budget and pay for clicks. Google's Ads Help explains how bidding works: your maximum bid is the most you're willing to pay for a click, and what you actually pay is your actual CPC. Its guidance on average daily budgets sets the limits: for most campaigns you won't be charged more than two times your average daily budget on any one day, or more than 30.4 times your average daily budget in a month.
When you budget, add the two together. A Starter plan with £1,000 a month of ad spend costs you £600 + VAT to us, plus your £1,000 ad budget paid to Google.
How much do SEO and GEO cost?
SEO gets you found in Google's normal results. GEO, generative engine optimisation, helps AI tools such as ChatGPT, Gemini and Google AI Overviews recommend you. That second job is growing fast: the same Ofcom report found ChatGPT had 252m UK web visits in August 2025, up 156% on the same period the year before.
We don't sell either as a separate monthly service. Both run every week inside the Growth Engine at £1,499 a month + VAT. If you want to know where you stand first, a standalone SEO audit or GEO and AI search visibility audit gives you a prioritised action plan with no ongoing contract, with the scope and price confirmed before we start. For how we handle local search, see our SEO agency in Dundee page.
What does social media management cost?
The Edit is our social media and content service for businesses in Scotland only, on a 6-month minimum term. The Essentials Edit is £500 a month + VAT for up to 1 reel and 2 static or carousel posts a week across up to 3 platforms, with content capture included. The Growth Edit (£1,500 a month + VAT) adds an audit, monthly strategy, reporting and comment management during office hours on weekdays, and The Full Edit (£4,500 a month + VAT) adds comment management every weekday, paid Meta ads and monthly in-person shoots.
Social builds recognition, so people know your name when they see your ads or search results. Our work for Más in Dundee reached more than 236,000 views.
What does the Growth Engine include for £1,499 a month?
The Growth Engine is everything above apart from The Edit, run by one team for one monthly fee. You get a free custom website worth £4,500, Google Ads and Meta Ads management every weekday, SEO and GEO every week, an AI enquiry chatbot, email and SMS nurture and a dedicated account manager. It's £1,499 a month + VAT on a 12-month minimum term, with no setup fees, ad spend billed separately, and the website is yours once the term is complete.
Whether it costs less depends on what you'd buy otherwise. If you want a website, Google Ads and Meta Ads together, the Growth Engine costs less than buying them separately: a £4,500 + VAT Lead Generation Website plus both channels on Starter at £600 a month + VAT each comes to £18,900 + VAT in the first year, against £17,988 + VAT for the Growth Engine, before SEO and GEO. If you only need a website and one ad channel, buying them separately costs less, at £11,700 + VAT for the first year. See how it works on our Growth Engine in Dundee page.
Where should a Dundee business start?
Start with the thing holding you back most. If your website is old, slow or doesn't bring enquiries, fix that first, because ads and social will send people to it. If your site is solid but the phone is quiet, Google Ads brings in people who are searching right now. If people don't know your name yet, The Edit builds that recognition on social media.
If you want a website, search and paid ads all running at once, price the Growth Engine against the separate pieces you'd buy. Whichever route you take, set your ad spend separately from your management fee, and judge the results on enquiries and sales, not clicks.
Our team is based in Dundee, and we'll give you a straight recommendation. You can read more about us as a digital marketing agency in Dundee.
Frequently asked questions
Is ad spend included in DLR's management fee?
No. Our fee covers managing your campaigns, and you pay ad spend directly to Google or Meta. You own the accounts and set the budget.
Can I start with SEO on its own?
You can start with a standalone SEO audit or GEO and AI search visibility audit, priced before we start with no ongoing contract. Ongoing SEO and GEO run every week as part of the Growth Engine.
Are your prices the same for Dundee as for the rest of the UK?
Yes. Our website, ads and Growth Engine prices are the same across the UK, and all are + VAT. The Edit social media packages are available to businesses in Scotland.
Get your Dundee marketing budget mapped out
Tell us what you sell and who you want to reach, and we'll tell you where your money should go first. Call us on +44 1382 699595 or book a free audit.
