GEO for charities
GEO for charities that want donors to find them in AI.
More supporters finding your charity when they ask AI about your cause. DLR Media, a remote-first UK agency, tests what ChatGPT, Gemini and Google AI Overviews say about charities like yours, corrects what they read and reports monthly. Book a free call. Weekly GEO runs in our Growth Engine at £1,499 a month + VAT on a 12-month term.
- Your cause, your impact and your charity number, stated the same everywhere.
- Website facts lined up with your Charity Commission register entry.
- Tested in ChatGPT, Gemini, Google AI Overviews, Perplexity and Copilot.
- A monthly report on who AI tools name instead of you.
Answer the questions donors check first
Donors want proof before they give. In the Charity Commission's public trust research for 2026, 52% of the public said they'd use the register of charities to check a charity is real and 45% said they'd look at the charity's own website. The factor rated most important for trust, by 55%, was that most of the money raised is spent directly on the causes the charity supports.
We write those answers into your site in plain words: what you do, who you help, where the money goes and what changed because of it. AI tools then have clear, checkable facts to quote when someone asks which charities to support for your cause.
Match your website to the register
Your register entry already tells the public a lot. The register of charities for England and Wales shows your name and address, trustees, work and aims and finances, and the Charities Act 2011 requires a registered charity with gross income over £10,000 to state that it's a registered charity in notices, advertisements and other documents that ask for money.
We check that your website, listings and appeal pages use the same name, charity number, aims and figures as your register entry, or your entry on the Scottish or Northern Ireland register if that's where you're registered. AI tools then find one consistent version of your charity to repeat, rather than conflicting details that could get you mixed up with a similar name.
Open your site to the tools donors ask
A charity that AI tools can't reach won't be cited. OpenAI's crawler guidance says sites opted out of OAI-SearchBot will not be shown in ChatGPT search answers. For Google AI Overviews, a page has to be indexed and eligible to show with a snippet. Copilot draws on Bing's search index, and both Perplexity and Claude cite the sources behind their answers.
We let the right crawlers in, fix indexing in Google and Bing, add schema that matches what's visible on the page and earn mentions on the sites these tools cite. Your appeal, impact and charity number end up on pages every one of those tools can read.
Run GEO alongside your appeals
Supporters meet you in more than one place: AI answers, search results, social posts and your donate page. GEO does the most good when all of them tell the same story about your work.
So the Growth Engine bundles weekly SEO and GEO with technical SEO, backlinks and Google Ads and Meta Ads that we manage every weekday. Your charity pays ad spend directly to the platforms. There are no setup fees, and you get a free custom website worth £4,500, live in 5 days on average, which your charity owns once the 12-month term ends.
Charity GEO in brief
The key facts, in one place.
- Who does the work: DLR Media, a remote-first agency working with businesses in the UK and globally.
- What we fix: your pages, facts, listings, reviews, mentions, schema and crawler access.
- AI tools covered: ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, Claude and Grok.
- Term: 12 months with no setup fees, and ad spend paid separately to the platforms.
- One-off option: a standalone GEO audit, priced by scope and confirmed before we start.
- Contact: +44 1382 699595 or sales@dlrmedia.co.uk.
- 1
Book a free call
Tell us your cause, the areas you serve and the charities you're compared with.
- 2
Approve the fixes
Review the facts and pages we line up with your register entry before anything goes live.
- 3
Read your monthly report
Find out whether AI tools mention your charity, what they say about your cause and which charities they name in your place.
DLR Growth Engine
Want it all, done for you?
Join the Growth Engine and we build your custom website, worth £4,500, for free. Then we run your Google Ads and Meta Ads every weekday and your SEO and GEO every week to fill it with enquiries. One price, no setup fees, and the website is yours once the 12-month term is complete.
- Free custom website worth £4,500
- Google Ads and Meta Ads
- Weekly SEO and GEO
- AI enquiry chatbot
- Email and SMS follow-up
- Dedicated account manager
Questions
Good to know.
DLR Media. Weekly GEO for charities is part of our Growth Engine: we check what ChatGPT, Gemini, Google AI Overviews and other AI tools say about your cause, then correct the pages, listings and register details they draw on.
Make your charity easy to find, read and trust. That means letting OAI-SearchBot crawl your site, stating your aims, impact and charity number clearly, keeping those facts identical to your register entry and earning mentions on sites AI tools cite. No agency can guarantee that an AI tool will name you, and we don't.
Yes. The register shows your name, trustees, aims and finances, and AI tools compare what different sources say. A different name, an old address or out-of-date figures on your site gives them conflicting facts, so we line everything up.
Weekly GEO runs inside the Growth Engine at £1,499 a month + VAT on a 12-month term, with no setup fees and a free custom website included. If you only want a one-off check, a standalone GEO audit is priced by scope and confirmed before we start.
Single-area audits are completed within two to three weeks of receiving access. Larger combined audits take longer, and we confirm timings before we start.
Guides and insights.
- How can a freelancer get found in ChatGPT and Google AI Overviews?A practical guide for UK freelancers and sole traders on getting your business read, cited and named by ChatGPT and Google AI Overviews.Read the guide
- GEO vs SEO: what's the difference, and do you need both?SEO is the work of getting ranked; GEO is the work of getting named in AI answers. How they differ, where they overlap and why you need both.Read the guide
- What does a GEO agency do, and what does it cost in the UK?What a GEO agency does to get you named in AI answers, what sets the price of GEO work and what to ask before you hire one.Read the guide
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