Common web design mistakes you need to avoid

A website is often the first impression a customer has of a business, so it’s important to make sure your website looks great and functions properly. Unfortunately, many businesses make common web design mistakes that can ruin their website’s chances of being successful. 

Even a great-looking website can be ruined with a few simple oversights. Here’s a list of some of the most common ones and how to avoid them.

Use a limited number of fonts

This still happens more than you might think and can take an otherwise nice web page and turn it into a cluttered mess. 

Stick to a maximum of two or three fonts, and use them sparingly. Use one font for headlines and another for body text and, if you need to, a third font for those attention-grabbing Call-to-Action (CTA) buttons! And, as a general rule, avoid using more than two different sizes of fonts.

Use enough white space

Again, this is a common mistake that can make even the best website look busy and unprofessional. Don’t be afraid of using lots of white space between your design elements!

Be generous – it will make your web pages easier on the eye and help guide visitors to the most important elements on your page. This brings us to the next one…

Make sure your website is easy to navigate

It sounds obvious and, it should be. But some websites are frequently let down by their navigation menu design choices. Navigation should make it easy for a visitor to find anything they want in as few clicks as possible. Simplify your menus and consider how a visitor will navigate your website.

Limit the use of colours

More is not always better. In fact, when it comes to web design, using too many colours can often have the opposite effect of what you intended and make your website look messy. 

A good rule of thumb is to use a maximum of three colours throughout your website – a primary colour, secondary colour and an accent colour.

Consider your target audience 

This is an important one to consider because it combines everything we’ve already mentioned along with many other things. When you’re designing your website, always keep your target audience in mind. 

Your target audience will dictate the overall tone and style of your website, including the colours you use, the type of fonts you select and even the content you write. By keeping them front and centre in your mind, you can create a website that appeals to them and encourages them to take the next step.

Avoiding these common web design mistakes can mean the difference between a website that’s just okay and one that’s truly successful. By taking the time to design a well-thought-out website, you’ll be setting your business up for success.