Why eCommerce brands need to invest in social media
Everybody knows that social media can be a powerful tool for marketing. Businesses that don’t use it are missing out on a lot of potential customers. People spend a huge amount of time on social media platforms like Facebook, Instagram and now TikTok collectively getting over 2 billion visits per day. Here’s why investing in social media is a great thing for your eCommerce brand.
Use their data
One of the biggest reasons that social media is powerful for businesses is the sheer amount of data that social media has about its users. Interests, demographics, income levels, and even location can all be determined through social media platforms.
Targeting and Ads
All of that data can be used to create targeted ads. You can target ads specifically to the people who are most likely to be interested in your product. Facebook, Instagram, and even TikTok have extremely sophisticated ad targeting systems that can increase the chances of your ads performing well.
Branding and image
Social media can also be used to build your brand and create a strong image for your business. By posting interesting and engaging content, you can attract more attention to your eCommerce brand. This gives you an element of control over how potential customers view your brand and what benefit they can get from you.
Connection and community
By being active on social media, you can build a connection with your customers. Whether that is to answer questions about your products, give advice about using them, or just to be a friendly face, that connection is valuable.
Customers are more likely to buy from brands that they feel like they know and can trust. If they see you as a friend and not just a faceless corporation, they are more likely to give you their business.
Improve customer service
Similar to the previous section, you can use social media to aid in your customer service efforts.
You can use it to address any problems or negative reviews and by doing so, you show that you are willing to listen to their concerns and that you care about their experience with your brand.
Drive traffic to your website or store
Social media can also be used to drive traffic to your website or store. By using effective calls to action, you can encourage your customers to visit your site and make a purchase
You can also use social media platforms to showcase new products or special deals that you are running.