5 Reasons Why Your Small Business Needs to Invest in SEO
When it comes to digital marketing, SEO is one of the most talked about topics. However, many small businesses don’t take advantage of this opportunity to reach out to more customers. SEO often gets a bad reputation because, at the end of the day, your business’s marketing strategy is left at the mercy of an algorithm. But incorporating SEO into your outreach is far better than leaving it all up to chance. SEO is an investment; it takes time and effort now, but it will eventually come to fruition, and help your business succeed. If you’re still sceptical, not to worry, as we’ve compiled five reasons to sway you to invest in your SEO…
The Sooner the Better
The first reason to invest in SEO for your small business, is to build foundations, and start ranking. When you begin to employ SEO strategies early, you can get the hang of it as your business grows. This way, it’ll be much easier to keep up with SEO when you’re no longer a small business, than to have to start from scratch later on, when you’ve already come so far.
Stake Your Claim
Following on from the above, investing in SEO as a small business allows you to select the keywords that you want to rank on search engines for. This helps your small business solidify its niche, and identify any competition. However, SEO can also benefit your branding thanks to these keywords, and increase brand awareness through organic traffic. Not to mention, selecting the right keywords allows you to attract valuable leads, that are more likely to convert on your site.
More Leads Means More Sales
Of course, the main benefit of investing in SEO as a small business, is that it can drive your growth. In general, the higher you are in the search engine results, the more likely it is that people will visit your site. SEO also means you can target specific customer groups, and buyer personas, that are relevant to your products or services. Utilising SEO in blog posts and social media updates, means you’re more likely to generate leads from outside of search engines, as people share this content.
Overtake the Competition
There are countless small businesses attempting to draw leads in, both online, and with traditional marketing strategies. SEO allows you to get ahead of the competition in your niche, by employing a variety of different techniques. Blog posts, high-quality images and videos, influencer outreach, backlinks, and keywords spread across all pages of your site, allow you the chance to gain an edge on anyone competing for the same keywords as you.
It Will Pay Off in the End
Perhaps the best thing about an investment in SEO, is that it doesn’t have to cost anything at all. Optimising your small business’s site, and other digital marketing, takes a lot of work, but it is possible to do it completely for free. It can take anywhere from a few days, to a few months to see changes in your rank. But, if you spot something working, focus on that SEO strategy, and watch your small business rise. Alternatively, you can employ the help of an agency early in the game, and learn the basics so that you can apply them later down the line.
We’re proud to be a Dundee SEO agency supporting businesses of all shapes and sizes. Find out more about working with us and get in touch on our website today.